Facebook, Instagram: targeted ads are now banned in Europe

Europe does not intend to let Meta go even wealthy. The Parental firm of Mr Mr Zuckerberg, Meta (which stands for Facebook, Instagram and WhatsApp) is being penalized by the Old World. In its plea for May, Meta was fined a record €1.2 billion penalty and determined to impose a fine for non-compliance with GDPR, the General Data Protection Regulation. The institutions meanwhile blame American group for getting away with not following all requests to them, including those about targeted ads. Meanwhile, this offer came to Mark Zuckerberg’s company a similar €90,000 per day imprisonment in Norway.

The European Data Protection Board (EDPB) demostrated themselves clearly not willing to wait more. A couple of days ago he petitioned to the Irish Data Protection Commission (DPC) to have the Company stop using personal data to run Facebook, Instagram ads which are targeted. The same consideration deals with the European Economic Area, i.e. the EU countries, but in addition it also with Iceland, Liechtenstein and Norway.

Per EDPB, the provisions shall be made immediately and that is at the latest by 10th of November. On ratification, they come into force and will be enforced during that single week. Although this doesn’t mean that you will see that amount of ads on the social networks but they will now be highly personalized in a specified way to a particular user. It won’t be the case anyone else besides Meta will be able to put together the data profile you have provided and pitch you a product based on that information.

The company carried out the company on October 31. Just like that, the EDPB “reports approval on the idea of the execution of Meta’s proposal in the method of the approach based on ‘the user’s consent as their legal basis'”. Fin de compte, cette performance paiée n’est pas une publicité gratuite sur Facebook et Instagram, lesquels sont gérés en application du règlement européen. In other words: so, in other words, if you don’t want to pay for ‘premium’ or ad-free service – you implicitly consent to advertisement creation based on your data.